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Monday, July 14, 2025

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How Canada can get its tourism strategy right

Without shifting the way we approach the development of tourism policy, and recognizing that tourism is an economic engine, Canada will continue slipping in rankings and missing out on opportunities for growth at home, writes Charlotte Bell of the Tourism Industry Association of Canada.

Tourism Minister Mélanie Joly recently unveiled a tourism strategy, which the sector says sets aggressive growth targets. One target aims to add around 54,000 new jobs in the tourism and travel sector. The Hill Times file photograph by Andrew Meade
Opinion
BY CHARLOTTE BELL
June 4, 2019
Opinion | BY CHARLOTTE BELL | June 4, 2019

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If the federal Liberal government, led by Mark Carney, left, wants to fight Albertan alienation, it must invest in a daily communications presence in the province to counter the messaging from Premier Danielle Smith's government, writes Sheila Copps. The Hill Times photographs by Andrew Meade

Feds have to fight comms with comms to tackle Alberta alienation problem

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  • It is one thing for the Liberals to have won the election. It is another thing to confront the onslaught of misinformation that is being fed to Albertans regularly by their own government.

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  • It is one thing for the Liberals to have won the election. It is another thing to confront the onslaught of misinformation that is being fed to Albertans regularly by their own government.

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